Overview
AnchorPointe Health, LLC ("AnchorPointe Health," "we," "us," or "our") is committed to protecting the privacy and security of your personal and health information. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website, submit a form, or use any of our telehealth services.
By using our website or services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our services.
The short version: We collect only what we need to provide you with care. We do not sell your personal information or phone number to anyone — ever. Your health information is protected under HIPAA.
Information We Collect
We collect information in the following ways:
| Category | Examples | How Collected |
|---|---|---|
| Identifiers | First name, last name, email address, phone number | Contact forms, consultation booking |
| Health Information | Weight, height, health history, medications, goals | Intake forms, provider consultations |
| Communications | Messages, SMS responses, call records | Direct communication with our team |
| Preferences | Program interest, preferred contact time | Contact and scheduling forms |
| Technical Data | IP address, browser type, pages visited, device info | Automatically via cookies and analytics |
| Payment Data | Billing details (processed by third-party payment processors) | Program enrollment |
We do not knowingly collect sensitive personal information beyond what is necessary to provide healthcare services, and we do not collect Social Security numbers or government ID numbers through our website.
How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Legal Basis |
|---|---|
| Respond to consultation requests and contact form submissions | Consent / Contract |
| Schedule and conduct telehealth appointments | Contract / Healthcare |
| Provide and manage your weight loss program | Contract / Healthcare |
| Send appointment reminders, program updates, and care communications | Consent / Legitimate Interest |
| Send SMS messages (with your explicit consent) | Consent (A2P) |
| Process payments and manage billing | Contract |
| Improve our website, services, and patient experience | Legitimate Interest |
| Comply with applicable laws, regulations, and HIPAA obligations | Legal Obligation |
| Prevent fraud and ensure platform security | Legitimate Interest |
SMS & Text Message Data
When you provide your phone number and consent to SMS communications, we collect and use that information solely to send you messages related to your AnchorPointe Health services.
No mobile data shared with third parties for marketing. Your phone number and SMS consent data will never be sold, rented, traded, or shared with any third party for their own marketing or advertising purposes. This applies without exception.
SMS data we collect includes:
| Data Point | Purpose |
|---|---|
| Mobile phone number | Deliver SMS messages to you |
| Opt-in consent record | Document your consent as required by TCPA and A2P 10DLC regulations |
| Opt-out requests (STOP) | Honor your request and suppress future messages |
| Message delivery status | Confirm messages were delivered; troubleshoot issues |
| Inbound message responses | Process keyword commands (STOP, HELP, START) and facilitate care team responses |
To opt out of SMS communications at any time, reply STOP to any message. You will receive one final confirmation and no further texts. To re-subscribe, reply START. For help, reply HELP or email [email protected].
Sharing of Information
We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:
| Recipient | Reason | Safeguards |
|---|---|---|
| Licensed healthcare providers | To deliver your clinical care | HIPAA BAA, confidentiality obligations |
| Compounding pharmacies | Prescription fulfillment and medication shipping | HIPAA BAA, state pharmacy licensing |
| Platform & technology vendors | CRM, scheduling, SMS delivery, payment processing | Data processing agreements, access controls |
| Legal & regulatory authorities | Compliance with legal obligations, court orders, or law enforcement requests | Only as required by law |
| Business successors | In the event of a merger, acquisition, or sale of assets | Bound by this Privacy Policy |
⚠ We will never share your phone number or SMS consent data with third parties for their own marketing purposes under any circumstances.
HIPAA & Protected Health Information
AnchorPointe Health is a HIPAA-covered entity. Protected health information (PHI) — including any health, medical, or treatment information you share with us or your provider — is governed by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and our Notice of Privacy Practices.
Under HIPAA, you have the right to:
📋 Access your records
Request a copy of your health information held by AnchorPointe Health
✏️ Request amendments
Ask us to correct inaccurate or incomplete health information
📜 Accounting of disclosures
Request a list of instances where we shared your PHI
🚫 Request restrictions
Ask us to limit how we use or share your health information
Your PHI will never be used for marketing communications without your separate, explicit written authorization. To exercise your HIPAA rights, contact [email protected].
Cookies & Tracking Technologies
Our website may use cookies, web beacons, and similar tracking technologies to improve your experience, analyze site traffic, and support our marketing efforts.
| Cookie Type | Purpose |
|---|---|
| Essential | Required for the website to function. Cannot be disabled. |
| Analytics | Help us understand how visitors use our site (e.g., Google Analytics) |
| Marketing | Used to deliver relevant ads and track campaign effectiveness |
You can control or disable cookies through your browser settings. Disabling certain cookies may affect website functionality. We do not use cookies to collect protected health information (PHI).
Data Retention
We retain your personal information for as long as necessary to provide services, fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.
Medical records and PHI are retained in accordance with applicable Florida state law and federal HIPAA requirements, which generally require a minimum retention period of 5–7 years from the date of last service.
SMS opt-out records are retained indefinitely to honor your preferences and ensure compliance with TCPA suppression list requirements.
Security
We implement administrative, physical, and technical safeguards designed to protect your personal and health information from unauthorized access, use, disclosure, alteration, or destruction. These include:
| Safeguard Type | Measures |
|---|---|
| Technical | SSL/TLS encryption, access controls, audit logging, secure data storage |
| Administrative | Staff training, HIPAA policies, Business Associate Agreements |
| Physical | Secure data center facilities, restricted access to systems containing PHI |
No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. In the event of a data breach affecting your PHI, we will notify you as required by HIPAA and applicable law.
Your Rights
Depending on your state of residence, you may have the following rights regarding your personal information:
👁 Right to Access
Request a copy of the personal information we hold about you
✏️ Right to Correct
Request correction of inaccurate or incomplete information
🗑 Right to Delete
Request deletion of your personal information, subject to legal retention requirements
📤 Right to Portability
Receive your data in a structured, machine-readable format
🚫 Right to Opt Out
Opt out of SMS communications at any time by replying STOP
⚖️ Right to Non-Discrimination
We will not discriminate against you for exercising your privacy rights
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. We may need to verify your identity before processing your request.
Children's Privacy
AnchorPointe Health services are intended for adults 18 years of age and older. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected personal information from a minor, we will promptly delete it.
If you believe we have collected information from a minor, please contact us immediately at [email protected].
Third-Party Links
Our website may contain links to third-party websites or services that are not owned or controlled by AnchorPointe Health. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies before providing any personal information.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. When we make material changes, we will update the "Last updated" date at the top of this page and make reasonable efforts to notify active patients via email or SMS.
Your continued use of our website or services after any changes constitutes your acceptance of the updated Privacy Policy.
Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or how your information is handled, please reach out:
AnchorPointe Health, LLC
General inquiries: [email protected]
Privacy & HIPAA requests: [email protected]
SMS opt-out: Reply STOP to any text message
HIPAA Compliant · Licensed Telehealth Provider · Florida